How to ensure a successful entrance to the Brazilian market – with focus on Danish production companies
Student thesis: Master thesis (including HD thesis)
- Mia Busch Agergaard
This Master’s thesis focuses on how Danish companies can ensure a successful entrance to the Brazilian market, when establishing a wholly owned production subsidiary in the country, where a Multiple Case (Holistic) Design approach have been used. The case companies used in this thesis are: Aalborg Industries S.A., Bombas Grundfos do Brasil Ltda., Novo Nordisk do Brasil Ltda., and Rocktec Isolantes Termicos Ltda. Through a holistic approach, external factors on the Brazilian market were identified and analysed. Afterwards, it was described how to evaluate and adapt the internal factors to these; thus, gaining a fit which will enhance the chances of a successful entrance. To structure the recommendation, Miles and Snow’s Adaptive Cycle was used. Thus, by following the recommendation given in the thesis, it is assessed that this will ensure a successful entrance to the Brazilian market.
Language | English |
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Publication date | 2010 |
Number of pages | 116 |
Publishing institution | Aalborg University |