How can SMEs that follow a circular business model use branding to influence customers to buy their products?
Student thesis: Master thesis (including HD thesis)
- Iuliana Radu
4. Term, Economics and Business Administration (International Business Economics), Master (Master Programme)
| Language | English |
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| Publication date | 6 Sep 2019 |
| Number of pages | 47 |
| Keywords | circular economy, circular business models, circular branding, brand equity, conceptual framework, qualitative study, IT hardware, refurbishing industry |
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