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  • How can SMEs that follow a circular business model...

How can SMEs that follow a circular business model use branding to influence customers to buy their products?

Student thesis: Master thesis (including HD thesis)

  • Iuliana Radu
4. Term, Economics and Business Administration (International Business Economics), Master (Master Programme)
LanguageEnglish
Publication date6 Sep 2019
Number of pages47
Keywordscircular economy, circular business models, circular branding, brand equity, conceptual framework, qualitative study, IT hardware, refurbishing industry
ID: 310426475
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