Handel via smartphone : med fokus på brugeroplevelser

Student thesis: Master Thesis and HD Thesis

  • Jan Høst-Aaris
4. term, Communication, Master (Master Programme)
Danish surveys show that mobile phone users often get bad user experiences when the use their phone to buy goods. The result is that only a fifth converts to consumers comparned to e-commerce. This is a problem for companies wanting to use the smartphone platform for m-commerce and this problem is addressed in this thesis by using a phenomenologic-hermeneutic approach to develop a m-commerce theory.
The study is supported by qualitative research interviews with smartphone users and business representatives, and it leads to 6 tips on how companies can improve users' experiences, and thereby improve their m-commerce.
Publication date31 May 2012
Number of pages151
ID: 63475969