• Puk Holm Hansen
  • Signe Louise Nyeman-Nielsen
4. term, Communication, Master (Master Programme)
This study investigates the role of a product's design in creating the consumer's experience of said product. The aim is to create an understanding of the ways in which the product design creates certain meanings for the consumer by generating certain emotional and reflective responses.
Publication date1 Jun 2015
Number of pages139
ID: 213210575