• Hanna Mariola Kuglin
The study centers on the Manosphere, which is a digital network comprising male-focused websites and forums that exhibit an antagonistic attitude toward women. Two groups advocating for Men's Rights Activism (MRA) were selected to serve as case studies, as they are perceived to be a gateway network for more extremist ideologies. They are opposed to feminist agendas, claiming that they advocate for female domination. Through thematic analysis, this study investigates the methods utilized by MRAs on platforms such as MensActivism.org and Justice for Men and Boys to entice new supporters, with the goal of illuminating the digital and physical consequences of this phenomenon. Six distinct strategies were identified through the analyzed data.
LanguageEnglish
Publication date14 Sept 2023
ID: 548889682