• Maja Korup Frederiksen
4. term, Interactive Digital Media, Master (Master Programme)
The goal of the thesis is to explore the user experience among Vaskeriet Neptuns employees in their exposure to and use of provided laundry dashboards. This is important in order to try and make them more user friendly . This project was based on a pragmatic method of gaining insight, understanding this insight and developing ideas for a solution that is later to be evaluated by the users.
To gain insight into the users and their experience with the dashboard, qualitative research methods have been utilized. Firstly, the workplace has been observed by joining the employees in their work.Furthermore, the CEO and two employees were interviewed and joined for a walk-along in the workplace to discuss points of interest from the perspective of the user. Alongside the empirical research,an Academic Map of Knowledge Creation has been made through a literature review where works by other academics have been used as inspirational principles of design. To stand alongside the empirical and academic knowledge, a selection of theories have been used. Theories in question are Persuasive Design theory, Motivational theory and Gamification.
Together these areas of insight and knowledge have been investigated with Kolko’s sensemaking process to get a better understanding of how it all pieces together and later combined to make ideas for solutions with Kolko’s insight combination. These ideas were then as a final action evaluated by the same employees that were interviewed, in order to get their perspective on the functionality and level of usefulness.

The insight into Neptuns employees showed a potentially stressful environment where competition was its main reason. Also a lack of involvement of the employees in the implementation process revealed that the employees had little knowledge and therefore also interest in the KPI’s showed on the dashboard. Therefore, the solution presented in this thesis ties into stress relief by engaging employees and listening to their interests. It’s important that rather than designing to change behavior specifically, it’s better to design in order to validate reached goals.
Publication date3 Apr 2022
Number of pages728
External collaboratorVaskeriet Neptun
No Name vbn@aub.aau.dk
Information group
ID: 466780998