This study is conducted to determine how innovations in the supply chain can enhance the participation of Trung Nguyen Coffee in the Global Value Chain (GVC). Trung Nguyen Coffee is selected in this case study because Trung Nguyen’s low-level participation in the GVC of coffee despite its capacity and quality.
The study employs the case study method to investigate the supply chain of Trung Nguyen and current position and participation of Trung Nguyen in the GVC of coffee. Interview, document research and search on the Internet are recruited to collected data related to the supply chain and the participation of Trung Nguyen in the GVC.
The study provides a theoretical review of innovation, innovation system, national innovation system, global value chain and supply chain to make the theoretical framework for the research.
The outcomes of the analysis point out that for the deeper participation of Trung Nguyen in the GVC, Trung Nguyen are recommended to focus on innovations in international research and development and new purchasing technology. National Innovation System of the Vietnam coffee industry also takes a key role in the enhancement of participation of Trung Nguyen into the participation in the GVC. The support from the National Innovation System can be disseminated to the whole coffee industry in Vietnam.
Keywords: innovation, innovation system, national innovation system, global value chain, supply chain, participation in the GVC.