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  • Does virtual reality signal a new marketing realit...

Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

Student thesis: Master Thesis and HD Thesis

  • Jana Mancikova
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
LanguageEnglish
Publication date15 Nov 2017
Number of pages158
Keywordsvirtual reality, advertising effectiveness
ID: 264777874
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