Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality
Student thesis: Master thesis (including HD thesis)
- Jana Mancikova
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
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| Publication date | 15 Nov 2017 |
| Number of pages | 158 |
| Keywords | virtual reality, advertising effectiveness |
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