Although many data-driven businesses sufficiently utilize data in their practices, they often overlook the opportunity to structure data semantically, as they are not aware of the value potential. This thesis investigates the potential value of establishing a semantic layer in business structures and how this can consequently improve the recognition of this aspect of information architecture in professional environments. To showcase the instrumental value aspect of semantically structured data, a concept consisting of a design process for a persuasive recommender system will be utilized as a tangible means of reference. The system will incorporate formal ontology and persuasive principles in a targeted information environment in order to argue for both the most logical content recommendations for each specific domain user, but also a more persuasive and riskaware means of communication. This highlights some of the practical value potential that can be found through semantic recommendation, while simultaneously presenting the opportunity to obtain new logical insights from targeted information.