An increased economical growth has given a larger economical freedom. It has become common to perches a car and over the last decades there has been a boom of the number of cars registered in Denmark. With the car a freedom of movement follows that has changes our way of living. Being tied down to one specific city is no longer current because the citizens now move through a network of cities. The increased private motoring has hereby resulted in a rising number of cars on the Danish roads. Furthermore an expansion of builded areas has occurred throughout the Danish freeways as a result of the freedom of movement, which makes it possible for companies to place themselves on new locations without a collective traffic link. This has great consequences for the individual road users’ experience that fades with the amount of builded areas and thereby becomes monotonous, while at the same time the landscape disappears. The project uses East-Jutland as case for this problem. On a car trip on E45 from Randers to Kolding it became obvious that the builded areas through out the freeway are more extensive than first assumed. Several areas along the freeway are today constructed with large and heavy industrial buildings, storage buildings, auto dealers etc. Several places it could be seen that more areas were for sale and meant to be used for business. Through a GIS-registering and videotaping of the stretch of freeway a vision for the future use of land is drawn up to insure variations in the road users experience. The head purpose with this is to prevent builded areas next to the freeway stretches in the future. Furthermore representative cases will be made that clarifies areas in the vision throug specific design proposals.