DESTINATION BRANDING, GHANA AS A CASE STUDY

Student thesis: Master thesis (including HD thesis)

  • AWOLU IBRAHIM
4. term, Tourism, Master (Master Programme)
Abstract
In recent times, the idea of place branding has been a keen interest among developed and developing economies as a result of globalization which has brought a lot of competitions among tourism destinations. In this regards, the image of any tourism destination being perceive by tourists is very important in influencing the decision of tourists to choosing a particular tourism destination for visitation. The main objective of this study is to find out how Ghana can be branded as a tourism destination in sub Saharan Africa. To accomplished this goal the study has therefore employed qualitative interviews as a research tool to investigate into the set objectives. The major findings of this study have to do with democratic credentials and the hospitability of Ghanaians. In this regards, Ghana could maximized her deepening democratic and good governance and the warm nature of Ghanaians to brand herself as a tourism destination in sub Saharan Africa
LanguageEnglish
Publication date29 Jul 2011
Number of pages75
ID: 54779610