In this project I am developing a methodology, for designing websites for organizations. The methodology is focused on including the users and taking into consideration their goals and needs, while also acknowledging that there are other factors that have to be taken into account, during the design process. At the same time I am also developing a website that I use as a source of empirical data, and a tool to help me develop, exemplify, and validate my methodology. I see both of my goals as interrelated, as the completion of any of them is a key requirement for the completion of the other.

My overall attitude is governed by a user-centered approach to design. I use Rogers’, et. al (2011) simple interaction design lifecycle model and its core activities, as framework that forms the foundation of my methodology. To obtain a broader perspective on the different aspects that have to be considered in the design process, I use Morville and Rosenfeld’s (2007) model of balanced approach to research. A third dimension is added to the framework by the inclusion of Garrett’s (2011) model of the elements of the user experience.

By combining all three models, I assemble a methodological framework that I put into practice in the process of redesigning the website of the e-Learning Lab – a research center in the Department of Communication and Psychology in Aalborg University.