The self-concept of the Chinese consumer in a theory of science perspective
Student thesis: Master Thesis and HD Thesis
- Jan Stern Jacobsen
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | Danish |
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| Publication date | 8 Jun 2015 |
| Number of pages | 111 |
| Keywords | Self-concept, China, Methodology, Paradigm, Theory of science, Volkswagen |
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