This thesis focuses on how Dankort app's users experience the development, which consistently is to be found on the Danish payment market. There is a myriad of payment options for Danish consumers, and in this thesis, we will present, analyse and discuss how Dankort app's users experience that their payment practices change. Nets have competed against their competitors and the constant pressure on new, easy and more digital initiatives and have therefore developed the Dankort app for their Danish consumers. Dankort app has made it possible for Danish consumers to pay with their smartphones in many stores and supermarkets. According to Nets, they will continue to develop their products so that they can maintain their status as the Danish people preferred means of payment. This thesis will also present the challenges that Nets has encountered during the implementation process, and we will make our offer of why these challenges have arisen.
The thesis has ended in having two purposes, along the way will be answered on the overall problem formulation, but the intention is also to contribute to the existing literature on mobile payment, namely in a Danish context. In the literature, we have noticed a significant knowledge gap, why we again intend to contribute to how one can also study the payment practice with inspiration from practice theory and constructs from TAM and DOI.