Customer Engagement Through a Brand Community: A Study of Aalborg Pirates and Customer-brand Relationship
Student thesis: Master Thesis and HD Thesis
- Lotte Søgaard Pedersen
4. Semester, Economics and Business Administration (Marketing), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 2023 |
| Number of pages | 56 |
| External collaborator | Aalborg Pirates Nick Svendsen ns@aalborgpirates.dk Other |