Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages
Student thesis: Master thesis (including HD thesis)
- Daniel Bækgaard Skeie
- Tim Dych Olsen
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 8 Jun 2016 |
| Number of pages | 181 |