Business Model Tarot - A Business Model Innovation Technique

Student thesis: Master thesis (including HD thesis)

  • Laura Jayne Reininger
4. term, Experience Design, Master (Master Programme)
This report documents the creation of a business model innovation technique called the Business Model Design Tarot. This action research based investigation of the business model and business model innovation is conducted from the experience design perspective with a constructive design research approach to the design process.
A business model design technique is created, The Business Model Design Tarot. This technique is based on the method of The Business Model Navigator. In addition, The Business Model Design Tarot is used to create a business model in a co-design workshop. The proceedings of the workshop are documented within.
Keywords: Business Model, Business Model Design, Business Model Innovation, Co-design technique
LanguageEnglish
Publication date2015
Number of pages55
ID: 213263320