• Rasmus Meyer Andersen
This project approaches how volunteer environmental actions should be taken strategic advantage.
Multiple concepts for business engagement is adopted in the analysis of how biodiversity actions should be
approached strategically, according to a) how the company is suited to take volunteer action, b) values and
interests of its stakeholders, c) how the business could effectively improve its performance on biodiversity.
The key characteristics which should indicate if the company strategy is appropriate for obtaining strategic
benefits from responsible actions are very much in place. However, weak correlation between company
values of biodiversity conservation, and stakeholder values of experiencing direct interaction with exotic
animals, means that biodiversity efforts are not recognised and appreciated by the guests, authorities and
the employees.
To attain the strategic benefits from responsible actions, the actions must be visible to the stakeholders,
which are most significantly the guests. In order to make actions visible to the stakeholders of Givskud, and
in order to earn recognition from the performed actions, the actions for biodiversity should be taken in and
around the park, where the stakeholders meet the business, and should relate to the values of
stakeholders, which is the direct interaction.
Proposed actions for Givskud Zoo is derived through a planning exercise, which concludes that the most
significant impacts on biodiversity happens through emissions to air, supply and use of consumptive
resource, and through supply of electricity.
LanguageMultiple languages
Publication date10 Jun 2010
Number of pages102
Publishing institutionAalborg University
ID: 32736967