In search for new brand identity: branding industrial city of Ostrava
Student thesis: Master Thesis and HD Thesis
- Dana Vachrlonová
4. term, Tourism, Master (Master Programme)
With the increasing competitiveness of destinations, the aim to differentiate the places
becomes more difficult for destination marketers. To achieve the differentiation and brand
customer´s loyalty require the understanding of destination image formation and the variables
influencing it. By investigation of these study fields may be established the brand with sustainable, unique, strong and favorable core values and associations.
becomes more difficult for destination marketers. To achieve the differentiation and brand
customer´s loyalty require the understanding of destination image formation and the variables
influencing it. By investigation of these study fields may be established the brand with sustainable, unique, strong and favorable core values and associations.
| Language | English |
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| Publication date | 2 Feb 2012 |
| Number of pages | 96 |
| Keywords | destination image, organic image, induced image, cognitive image, affective image, destination identity, destination brand |
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