In search for new brand identity: branding industrial city of Ostrava

Student thesis: Master thesis (including HD thesis)

  • Dana Vachrlonová
4. term, Tourism, Master (Master Programme)
With the increasing competitiveness of destinations, the aim to differentiate the places
becomes more difficult for destination marketers. To achieve the differentiation and brand
customer´s loyalty require the understanding of destination image formation and the variables
influencing it. By investigation of these study fields may be established the brand with sustainable, unique, strong and favorable core values and associations.
LanguageEnglish
Publication date2 Feb 2012
Number of pages96
ID: 60688611