BRANDING AARHUS, ATTRACTING HIGHLY EDUCATED INTERNATIONAL FAMILIES
Student thesis: Master Thesis and HD Thesis
- Mihaela Boykova Shirokova
4. term, Culture, Communication and Globalization, Master (Master Programme)
| Language | English |
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| Publication date | 2 Jan 2018 |
| Number of pages | 117 |
| Keywords | city branding, multiple identities, city branding strategy, city communication, multiplicity |
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Thesis