Anti-branding and its impact on brand identity and consumers purchase behavior
Student thesis: Master Thesis and HD Thesis
- Silvia Mihalíková
- Mauro André Matias Marques Henriques
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 6 Jun 2019 |
| Number of pages | 79 |