Analyzing Preferences with Consumer Neuroscience
Student thesis: Master Thesis and HD Thesis
- Libor Dolezel
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
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| Publication date | 7 Jun 2016 |
| Number of pages | 96 |
| Keywords | consumer neuroscience, implicit association test, skin conductance, eye-tracking, facial expressions, preferences, consumer preferences, implicit preferences |
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