An exploration of the impact of omnichannel integration on the consumer decision journey and its effect on brand equity of luxury brands with the use of online touchpoints.
Student thesis: Master Thesis and HD Thesis
- Martin Dannervig Højbjerg
- Mikkel Dannervig Højbjerg
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 6 Jun 2019 |
| Number of pages | 100 |