A Study of the Adoption of Internet of Things among German Consumers
Student thesis: Master thesis (including HD thesis)
- Bastian Leonard Thiel
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
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| Publication date | 2019 |
| Keywords | Internet of Things, Information System, Innovation Adoption Behaviour, Intention to Adopt, Technology Acceptance Model, Trust, Social Influence, Perceived Usefulness, Perceived Ease of Use |
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