A smart practice case study on storytelling as a branding tool for fashion brands on social media
Student thesis: Master Thesis and HD Thesis
- Annabella Szabó
- Nadja Kruse
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
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| Publication date | 5 Jun 2019 |
| Number of pages | 197 |
| Keywords | storytelling, marketing strategy, value creation |
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