• Ashalen Govender
  • Bjørn Lambek Jacobsen
  • Mikkel Sohn Thomsen
This thesis endavours to formulate an alternate research method, drawing inspiration and attributes of the anthropological discipline togehter with litterature on user driven innovation, in order to construct a generic research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for the company.
Publication date1 Jul 2010
Number of pages149
Publishing institutionAalborg University
ID: 33749865