A Multimodal Reflexive Thematic Analysis of How the Danish Broadcasting Corporation (DR) Presents and Discursively Contributes to the Phenomena of a Nordic Region and a Nordic Identity - Considered in the Context of Globalisation and a Civic-Nationalistic Perspective
Student thesis: Master Thesis and HD Thesis
- Kasper Nymand
4. term, Culture, Communication and Globalization, Master (Master Programme)
The following thesis sought to investigate how the Danish Broadcasting Corporation (DR) presents and discursively contributes to the phenomena of a Nordic Region and a Nordic Identity. It sought to do so in the context of Globalisation and a Civic-Nationalistic Perspective. The thesis identified a selection of themes from the two data sets investigated. These being a TV-series called Anne og Anders i Norden recorded and produced by DR in the Summer of 2021 and a selection of media publications by DR published on a variety of its other actively engaged media platforms and channels. These two data sets were analysed using a Multimodal Reflexive Thematic Analysis method of coding and identifying themes within the data. The themes identified from Anne og Anders i Norden were: (1) Shared History, (2) Mutual Interest in Understanding the Similarity and Diversity of Languages, (3) Similar, Yet Diverse Geography, (4) Cultural Similarities, (5) Similar Food Behaviour, and (6) Values of Flat Hierarchy, Collaboration, Sustainability, and Freedom of Choice. Likewise, the themes identified from the data of the other media platforms and channels were: (1) Culture - Collaboration & Friendly Competition: Nordic Internal Competition, International External Collaboration, (2) Culture - Nordic Spirituality: A Historic and Current Nordic Collective Story, (3) Culture - Nordic Culture Collaboration: “It’s different versions of the same culture.”, (4) Collaboration - An Internationally United Nordic Region, (5) Collaboration - Nordic Music, Literature & Cartoons Collaboration, (6) History - Vikings, Scandinavians & Border Conflicts, (7) History - Danish Colonisation, (8) Comparison - Are We Doing Better or Worse Than …?, (9) Comparison - The Only Place in Scandinavia, (10) Comparison - Friendly Competition: The Biggest & Only One, (11) Geography - Nature Preservation, (12) Geography - Weather & Climate Development, and (13) Cultural Productions Increase Interest in the Nordic Languages. These two data sets together show a relative consistency in the approach that DR shows in covering the Nordic Region - and its perspective on topics such as history, culture, and values in relation to the Nordic Region and a Nordic Identity. Following these two analyses, the discussion argued that the connection experienced in-between the people, nations, and states within the Nordic Region is both very closely tied, but at the same time not necessarily exclusive to this particular region and set of countries alone. Likewise, Denmark as a nation and a state, could similar to the connection experienced in the Nordic Region, probably also build a similar connection with other parts of the world, including the Greater Europe, and perhaps particularly the Central Europe. However, as globalisation is increasingly becoming more relevant and present in the everyday life of people, including across Europe, the historic ties, cultural relations, and values observed and subscribed to will most likely also become more aligned and thus become supportive of each other. People are travelling, watching TV, listening to music, reading books, diving into podcasts, and exploring the world to a greater and greater extent, and thus the connections we make and the choices we make in terms of collective identity will most likely also become more intertwined and interconnected. This is both true in the local, the regional, and in the international sense. However the individual chooses to define those fields. Similarly, the culture(s) that a person chooses to subscribe to, identify with, and become a member of is largely a decision of our own. A decision that is mostly influenced by our own personal experiences and connections made throughout our lives.
Language | English |
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Publication date | 15 Sept 2023 |
Keywords | Multimodal Reflexive Thematic Analysis, Globalisation, Civic-Nationalism, Critical Realism, Collective Identity Construction |
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