• Sara Nielsen
4. term, Engineering Psychology, Master (Master Programme)
This Master’s thesis represents the development of a framework for evaluating UX of AR consumer apps. The framework was developed based on extensive theoretical and methodical knowledge acquisition obtained through a comprehensive literature review of which the main purpose was to compile a list of UX dimensions and evaluation methods. A subset of dimensions were selected from this list and were subjected to further investigation, with a particular focus on evaluation methods and items used to address these dimensions. Based on this a multilayered dimension structure was hypothesized. The initial framework was presented at an expert session and iterated upon based on the feedback. The survey was administered through different network channels as a remote user study. Participants (N = 119) downloaded and explored either Bang & Olufsen AR Experience, IKEA Place, ModiFace MakeUp or Just a Line and subsequently evaluated their experience based on the 25 framework items. To check for validity a CFA was performed, however the hypothesized dimension structure was rejected, hence an EFA was performed. Seven, internally consistent, factors were extracted from the EFA: Perceived Ease of Use (α = 0.888), Perceived Value (α = 0.866), Enjoyment (α = 0.703), Social Acceptance (α = 0.684), Visual Aesthetics (α = 0.673), Engagement (α = 0.667) and Stimulation (α = 0.599). Three of which are amongst the most assessed UX dimensions and some represents the hypothesized dimensions.
LanguageEnglish
Publication date6 Jun 2019
Number of pages150
External collaboratorOutHere
Creative Director Filippos Arvanitakis filippos@outhere.se
Other
ID: 305245762