A Framework for Evaluating User Experience of Mobile AR Apps

Student thesis: Master thesis (including HD thesis)

  • Sara Nielsen
4. term, Engineering Psychology, Master (Master Programme)
This Master’s thesis represents the development of a framework for evaluating UX of AR consumer apps. The framework was developed based on extensive theoretical and methodical knowledge acquisition obtained through a comprehensive literature review of which the main purpose was to compile a list of UX dimensions and evaluation methods. A subset of dimensions were selected from this list and were subjected to further investigation, with a particular focus on evaluation methods and items used to address these dimensions. Based on this a multilayered dimension structure was hypothesized. The initial framework was presented at an expert session and iterated upon based on the feedback. The survey was administered through different network channels as a remote user study. Participants (N = 119) downloaded and explored either Bang & Olufsen AR Experience, IKEA Place, ModiFace MakeUp or Just a Line and subsequently evaluated their experience based on the 25 framework items. To check for validity a CFA was performed, however the hypothesized dimension structure was rejected, hence an EFA was performed. Seven, internally consistent, factors were extracted from the EFA: Perceived Ease of Use (α = 0.888), Perceived Value (α = 0.866), Enjoyment (α = 0.703), Social Acceptance (α = 0.684), Visual Aesthetics (α = 0.673), Engagement (α = 0.667) and Stimulation (α = 0.599). Three of which are amongst the most assessed UX dimensions and some represents the hypothesized dimensions.
Publication date6 Jun 2019
Number of pages150
External collaboratorOutHere
Creative Director Filippos Arvanitakis filippos@outhere.se
ID: 305245762