Economics and Business Administration (International Marketing), Master
Education structure: Education
1. Term
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
2. Term
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
3. Term
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
4. term
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
1. semester Mini-project module 1a
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
1. semester Mini-project module 1b
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
2. semester Mini-project module 3a
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
2. semester Mini-project module 3b
Aalborg University Business School › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master
- 2022
CSR and Generation Z's buying behavior - a study based on consumers of the Chinese sportswear brand ERKE
Jing Gao
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2022
Student thesis: Master thesis (including HD thesis)
IMPACT OF CUSTOMER-BASED BRAND EQUITY ON CONSUMER PURCHASE INTENTIONS. A CASE OF MTN GHANA.
Derrick Kwesi Frimpong
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2022
Student thesis: Master thesis (including HD thesis)
THE INFLUENCE OF SOCIAL MEDIA ON BRAND AWARENESS AND BRAND EQUITY: Social Media and Branding
Erick Uyirwoth
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2022
Student thesis: Master thesis (including HD thesis)
- 2021
Consumers willingness to pay for carbon taxes as part of companies value proposition
Ricardo Dos Santos Silva
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
Extrinsic factors that customers consider while making an online purchase decision of electronics products ; a critical discussion on developed and emerging markets
Nazmun Nahar, Sadia Tabassum Samia
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
From a parent to other parents: The effect of motivators on the decision of parents' buying/renting the secondhand baby clothes.
Gauri Dhakal
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
How Firms can achieve Social Sustainability through Circular Economy: A Case Study on H&M
Afrin Sultana Munni
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
How will Google Privacy Sandbox impact e-CRM of Danish SMEs? A single case study with Freeway ApS
Andreas Mendys, Jens Fogh Randbæk Jensen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
Manage the Adoption of CRM Technologies: An exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study: n exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study
Stephan Laugmann Larsen, Rasmus Sangild Kjærsgaard
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
Online and Traditional Clothes Shopping Practices by Young Adults in the Coastal Region of Cameroon: What are the factors that deter the practice of purchasing clothes online by young adults in the coastal region of Cameroon?
Theresia Ndangoh Lihlobnike
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
The Effect of Influencer Marketing
Mathilde Boe Larsen, Emil Holm Pedersen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
The effect on online influencers and traditional celebrities on Croatian consumers brand attitude and purchase intention
Viktor Horzic
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
Usage of social media by brands and CEOs to influence brand image and brand awareness
Ervin Fetibegovic
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2021
Student thesis: Master thesis (including HD thesis)
- 2020
Brand Activism and Celebrity Endorsements effect On Customer-Based Brand Equity
Anders-Christian Jensen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
Brand Loyalty within the Fashion Industry: A quantitative study on Generation Y and Generation Z consumers in Denmark
Andrei Alexandru Apolozan, Annika Karola Lauer
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
How do MNEs overcome tension and gain reputation through legitimacy? A multiple case study on automotive industry.
Md Emrul Kayes Maznan
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
Managing Social Worlds of the Marketing and Sales departments
Brigita Holendová
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
The Effect of Greenwashing on Consumer Perception
Amanda Juul Jensen, Oliver Frøkjær
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
thesis: How internationalisation impact on circular economy
Jaspreet Kaur
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
The utilization of locational determinants as a means of segmentation
Emil Parmo Hansen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
What marketing communication strategy can be implemented to promote plastic free produced biodynamic bananas in the current German market to generate awareness and increase the sales of this product?
Daniel Jesus Aagaard Soto
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
When the church goes online: A quantitative study of the implications of online distribution of worship services in Danish independent churches
Silas Majgaard
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020
Student thesis: Master thesis (including HD thesis)
- 2019
An exploration of the impact of omnichannel integration on the consumer decision journey and its effect on brand equity of luxury brands with the use of online touchpoints.
Martin Dannervig Højbjerg, Mikkel Dannervig Højbjerg
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Anti-branding and its impact on brand identity and consumers purchase behavior
Silvia Mihalíková, Mauro André Matias Marques Henriques
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
A smart practice case study on storytelling as a branding tool for fashion brands on social media
Annabella Szabó, Nadja Kruse
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
A Study of the Adoption of Internet of Things among German Consumers
Bastian Leonard Thiel
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
A study on consumer purchasing behavior in AN ONLINE buying Process
Rana Naef Mohammed
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Building Brand Awareness through Social media: Juan Choconat study
Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Designing CRM retention strategies using Deep Learning Customer Churn Prediction model in a subscription-based company
Jan Petr, Martin Bobula
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
HOW FIRM CAPABILITIES AFFECT VARIATION IN MOTIVATION FOR INTERNATIONALIZATION.
Md Abu Sayeed
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study
Anas Aziz
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
New trend in sustainability practices: Consumer attitude towards zero waste shops in Slovakia and determination of zero waste Target group.
Matej Recka
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers
Anton Kukucka
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital
Dominika Tyliszczak
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Sustainable packaging and Purchasing Intention - Investigating willingness to purchase food in sustainable packaging
Andrea Cikotic
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
The Challenge of Attracting Forthcoming Graduates - A Discrete Choice Experiment on the Effect of Employer Branding on Application Intentions
Trine Reinholt Andersen, Maria Andreasen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
The effect of greenwashing on the Brand Image
Dumitru Sircu
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
The impact of psychological factors in the sustainable fashion decision making process: a quantitative research on Danish and German consumers.
Pascal Schurmann, Eileen Winterholt
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
The impact of Standardization and Adaptation on the elements of the value proposition block of the business model canvas used by companies.
Raymond Kassah
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process
Polina Krasimirova Ortova
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
The Influence of Cultural on Female Consumption Behaviour for Fashion Apparel: A Comparison between South Africa and Sweden
Thomas Jack McNee Tait
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
Typology of Circular Economy Models and Competitive Advantages: A case of Apparel Multinationals
Syed Ahmed Tajuddin
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019
Student thesis: Master thesis (including HD thesis)
- 2018
Brand Avoidance and the Big Five personality traits
Dominik Remetei
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
Building Brand Resonance Through Brand Experience: a Fashion Market Perspective
Iiris Salli Henriikka Varjonen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
Consumers' perception and attitude towards chatbots' adoption. A focus on the Italian market.
Edmondo Candela
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
#Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram
Julian Rydahl Passetti, Kristian Malle, Tyll Würfel
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn
Denislav Petkov Hadzhiminev
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
Effect of microtransactions in video games on brand perception and loyalty
Ema Simec
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
How can big data affect uncertainty in strategic decision-making?
Joao Henrique Morais Janeiro
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
How can higher education institutions attract more students from the Czech Republic and Denmark to participate in an international mobility using social media marketing activities?
Katerina Chmelarova
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS
Kristine Kaulina, Girts Kaulins
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
SMEs Internationalization Barriers:An exploration on Internet-based Internationalization
Zoi Markella Vlastou, Nida Puodziukynaite, Vasiliki Ntokopoulou
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
The implementation of Internal Marketing in the multinational enterprises, in the perspective of the Romanian culture
Stefan-Octavian Vezeanu
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?
Martyna Elzbieta Telega
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018
Student thesis: Master thesis (including HD thesis)
- 2017
A smart practice case study on persuasive sustainable fashion communication - Mastering Better World Fashion´s communication challenge
Carolin Engelke, Anika Spindelmann
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
A Study on Western Companies in the Chinese Automotive Market in Relation to Branding
Benjamin Fensholt, Seid Viso
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Consumer switching intention: a study of the Bulgarian electricity market
Slavena Plamenova Bakardzhieva
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality
Jana Mancikova
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Healthcare going Online: Extending the Technology Acceptance Model for the Examination of German Seniors’ E-commerce Adoption
Mirjam Kirsten
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.
Aitana Fernandez Escobar
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
IM_thesis_RodolpheHELDERWERDT: The attitude of Generation Y regarding the green washing in the food industry
Rodolphe Helderwerdt
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Marketing mix diversification in Retail: The case of Sim Delice in Cameroon
Belinda Abeck Kiyoh
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market
Lubomira Zavodnikova
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers
Mads Jonas Birkbak Thomsen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Rebranding a growing outsourcing company from emerging market as a global marketing strategy: the case of Imperia Mobile
Dimitar Dimov Dimov
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers
Alina Grecu
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
The rise of consumer-facing technology in physical retail stores: An International Exploratory Study Between Portugal and the United Kingdom
Ana Teresa Veiga Moreira de Paiva
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
“Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore
Rolandas Salciunas
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Value Co-creation: The perspective of Securitas Direct
Gonçalo André Fernandes Paulos
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
Who is next to you in line? Towards a typology of Swedish grocery consumers
Nadia Aspen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017
Student thesis: Master thesis (including HD thesis)
- 2016
Analyzing Preferences with Consumer Neuroscience
Libor Dolezel
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages
Daniel Bækgaard Skeie, Tim Dych Olsen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users
Asbjørn Ringgren Larsen, Lucie Rezackova
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
Global recruitment: the case of Aalborg University
Migle Narbutaite
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
How does brand image and country of origin affect consumer’s decision making process
Paul-Bogdan Radu
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers
Arton Peci, Peter Kalstrup, Gentian Zogaj
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers
Arton Peci, Peter Kalstrup, Gentian Zogaj
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers
Arton Peci, Peter Kalstrup, Gentian Zogaj
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
Omni-channel retailing- towards factors which affect a shopping journey
Ana Grecu
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016
Student thesis: Master thesis (including HD thesis)
- 2015
De kinesiske studerende i Aalborg og adfærd op til valg af udenlandsk universitet - Et empirisk studie
David Lam, Hoan van Doan
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015
Student thesis: Master thesis (including HD thesis)
Neutralization theory: A tool to understanding consumer (un)ethical behavior
Domantas Gervinskas, Raul Bogdan Caciora, Yousif Abdul Hameed
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015
Student thesis: Master thesis (including HD thesis)
Repositioning strategy of Brazilian coffee producer within its Global Value Chain via entering the European market
Oliver Fecko, Catalin Cretu
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015
Student thesis: Master thesis (including HD thesis)
The self-concept of the Chinese consumer in a theory of science perspective
Jan Stern Jacobsen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015
Student thesis: Master thesis (including HD thesis)
What impacts does the sales promotion instrument have on German consumers' behaviour?
Niklas Maximilian Geisler
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015
Student thesis: Master thesis (including HD thesis)
- 2014
Application of chosen internationalization theories on Slovak SME
Daniel Kyselica
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
B2B on Facebook?
Pavla Schlägerová, Henriette Diget Jakobsen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
Corporate Reputation of T-Systems Slovakia: An Empirical Test of a Model Measuring Corporate Reputation from the Perspective of the Local Community
Daniel Konecny
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON
Egle Petrauskaite
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
Ethics and Manipulative Marketing - an empirical analysis of the Danish Competition and Consumer Authority and Danish Marketing Policies
Louise Christensen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
Investigation of Consumer Attitude Toward RAS-Produced Fish: In Pursuit of a Viable Price Premium
Jesper Ekmann Larsen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
The Internationalization Process of Estonian Software Companies
Heiki Koppelmann
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
The Moral Discource - A Critical and Emperical Investigation of its Impact on Consumer Behaviour
Tina Karstenskov Nielsen
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
The Time Concept In Internationalizing Organizations: Towards A Temporal Framework
Mohamed El Shawa
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014
Student thesis: Master thesis (including HD thesis)
- 2013
Public Health Branding: The international perspective
Inge Kjærgaard
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013
Student thesis: Master thesis (including HD thesis)
The digital mindset: A theoretical discussion
Fruzsina Vivienne Benke
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013
Student thesis: Master thesis (including HD thesis)
The Effects of Liberalization - Case of EnergyAustralia Pty Ltd
Gisela Abram
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013
Student thesis: Master thesis (including HD thesis)
The Impact of Digital Technologies on Innovations in Retail Business Models
David Prepletaný
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013
Student thesis: Master thesis (including HD thesis)
- 2012
Destination Branding for Business Tourism Market – A case study of Domaine de Miravel
Anca-Alexandra Buhus
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012
Student thesis: Master thesis (including HD thesis)
How managers decide how to segment their markets? Case study of the Danish and Estonian dairy industry
Anni Viskus
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012
Student thesis: Master thesis (including HD thesis)
The Impact of Multiple Countries of Origin Image on Consumer Perception Concerning Hybrid Products
Simona-Diana Saptebani
Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012
Student thesis: Master thesis (including HD thesis)