1. Term

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

2. Term

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

3. Term

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

4. term

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

1. semester Mini-project module 1a

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

1. semester Mini-project module 1b

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

2. semester Mini-project module 3a

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

2. semester Mini-project module 3b

Department of Business and Management › Study Board of Business Economics › Economics and Business Administration (International Marketing), Master

  1. 2019
  2. An exploration of the impact of omnichannel integration on the consumer decision journey and its effect on brand equity of luxury brands with the use of online touchpoints.

    Martin Dannervig Højbjerg, Mikkel Dannervig Højbjerg

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  3. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  4. A smart practice case study on storytelling as a branding tool for fashion brands on social media

    Annabella Szabó, Nadja Kruse

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  5. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  6. A study on consumer purchasing behavior in AN ONLINE buying Process

    Rana Naef Mohammed

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  7. Building Brand Awareness through Social media: Juan Choconat study

    Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  8. Designing CRM retention strategies using Deep Learning Customer Churn Prediction model in a subscription-based company

    Jan Petr, Martin Bobula

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  9. HOW FIRM CAPABILITIES AFFECT VARIATION IN MOTIVATION FOR INTERNATIONALIZATION.

    Md Abu Sayeed

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  10. How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study

    Anas Aziz

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  11. New trend in sustainability practices: Consumer attitude towards zero waste shops in Slovakia and determination of zero waste Target group.

    Matej Recka

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  12. Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

    Anton Kukucka

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  13. Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital

    Dominika Tyliszczak

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  14. Sustainable packaging and Purchasing Intention - Investigating willingness to purchase food in sustainable packaging

    Andrea Cikotic

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  15. The Challenge of Attracting Forthcoming Graduates - A Discrete Choice Experiment on the Effect of Employer Branding on Application Intentions

    Trine Reinholt Andersen, Maria Andreasen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  16. The effect of greenwashing on the Brand Image

    Dumitru Sircu

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  17. The impact of psychological factors in the sustainable fashion decision making process: a quantitative research on Danish and German consumers.

    Pascal Schurmann, Eileen Winterholt

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  18. The impact of Standardization and Adaptation on the elements of the value proposition block of the business model canvas used by companies.

    Raymond Kassah

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  19. The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process

    Polina Krasimirova Ortova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  20. The Influence of Cultural on Female Consumption Behaviour for Fashion Apparel: A Comparison between South Africa and Sweden

    Thomas Jack McNee Tait

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  21. Typology of Circular Economy Models and Competitive Advantages: A case of Apparel Multinationals

    Syed Ahmed Tajuddin

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  22. 2018
  23. Brand Avoidance and the Big Five personality traits

    Dominik Remetei

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  24. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  25. Consumers' perception and attitude towards chatbots' adoption. A focus on the Italian market.

    Edmondo Candela

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  26. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  27. Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn

    Denislav Petkov Hadzhiminev

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  28. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  29. How can big data affect uncertainty in strategic decision-making?

    Joao Henrique Morais Janeiro

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  30. How can higher education institutions attract more students from the Czech Republic and Denmark to participate in an international mobility using social media marketing activities?

    Katerina Chmelarova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  31. RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS

    Kristine Kaulina, Girts Kaulins

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  32. SMEs Internationalization Barriers:An exploration on Internet-based Internationalization

    Zoi Markella Vlastou, Nida Puodziukynaite, Vasiliki Ntokopoulou

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  33. The implementation of Internal Marketing in the multinational enterprises, in the perspective of the Romanian culture

    Stefan-Octavian Vezeanu

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  34. Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?

    Martyna Elzbieta Telega

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  35. 2017
  36. A smart practice case study on persuasive sustainable fashion communication - Mastering Better World Fashion´s communication challenge

    Carolin Engelke, Anika Spindelmann

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  37. A Study on Western Companies in the Chinese Automotive Market in Relation to Branding

    Benjamin Fensholt, Seid Viso

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  38. Consumer switching intention: a study of the Bulgarian electricity market

    Slavena Plamenova Bakardzhieva

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  39. Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

    Jana Mancikova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  40. Healthcare going Online: Extending the Technology Acceptance Model for the Examination of German Seniors’ E-commerce Adoption

    Mirjam Kirsten

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  41. IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.

    Aitana Fernandez Escobar

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  42. IM_thesis_RodolpheHELDERWERDT: The attitude of Generation Y regarding the green washing in the food industry

    Rodolphe Helderwerdt

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  43. Marketing mix diversification in Retail: The case of Sim Delice in Cameroon

    Belinda Abeck Kiyoh

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  44. Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market

    Lubomira Zavodnikova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  45. Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers

    Mads Jonas Birkbak Thomsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  46. Rebranding a growing outsourcing company from emerging market as a global marketing strategy: the case of Imperia Mobile

    Dimitar Dimov Dimov

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  47. Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers

    Alina Grecu

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  48. The rise of consumer-facing technology in physical retail stores: An International Exploratory Study Between Portugal and the United Kingdom

    Ana Teresa Veiga Moreira de Paiva

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  49. “Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore

    Rolandas Salciunas

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  50. Value Co-creation: The perspective of Securitas Direct

    Gonçalo André Fernandes Paulos

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  51. Who is next to you in line? Towards a typology of Swedish grocery consumers

    Nadia Aspen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  52. 2016
  53. Analyzing Preferences with Consumer Neuroscience

    Libor Dolezel

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  54. Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages

    Daniel Bækgaard Skeie, Tim Dych Olsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  55. For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users

    Asbjørn Ringgren Larsen, Lucie Rezackova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  56. Global recruitment: the case of Aalborg University

    Migle Narbutaite

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  57. How does brand image and country of origin affect consumer’s decision making process

    Paul-Bogdan Radu

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  58. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  59. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  60. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  61. Omni-channel retailing- towards factors which affect a shopping journey

    Ana Grecu

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  62. 2015
  63. De kinesiske studerende i Aalborg og adfærd op til valg af udenlandsk universitet - Et empirisk studie

    David Lam, Hoan van Doan

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  64. Neutralization theory: A tool to understanding consumer (un)ethical behavior

    Domantas Gervinskas, Raul Bogdan Caciora, Yousif Abdul Hameed

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  65. Repositioning strategy of Brazilian coffee producer within its Global Value Chain via entering the European market

    Oliver Fecko, Catalin Cretu

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  66. The self-concept of the Chinese consumer in a theory of science perspective

    Jan Stern Jacobsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  67. What impacts does the sales promotion instrument have on German consumers' behaviour?

    Niklas Maximilian Geisler

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  68. 2014
  69. Application of chosen internationalization theories on Slovak SME

    Daniel Kyselica

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  70. B2B on Facebook?

    Pavla Schlägerová, Henriette Diget Jakobsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  71. Corporate Reputation of T-Systems Slovakia: An Empirical Test of a Model Measuring Corporate Reputation from the Perspective of the Local Community

    Daniel Konecny

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  72. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON

    Egle Petrauskaite

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  73. Ethics and Manipulative Marketing - an empirical analysis of the Danish Competition and Consumer Authority and Danish Marketing Policies

    Louise Christensen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  74. Investigation of Consumer Attitude Toward RAS-Produced Fish: In Pursuit of a Viable Price Premium

    Jesper Ekmann Larsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  75. The Internationalization Process of Estonian Software Companies

    Heiki Koppelmann

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  76. The Moral Discource - A Critical and Emperical Investigation of its Impact on Consumer Behaviour

    Tina Karstenskov Nielsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  77. The Time Concept In Internationalizing Organizations: Towards A Temporal Framework

    Mohamed El Shawa

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  78. 2013
  79. Public Health Branding: The international perspective

    Inge Kjærgaard

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013

    Student thesis: Master thesis (including HD thesis)

  80. The digital mindset: A theoretical discussion

    Fruzsina Vivienne Benke

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013

    Student thesis: Master thesis (including HD thesis)

  81. The Effects of Liberalization - Case of EnergyAustralia Pty Ltd

    Gisela Abram

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013

    Student thesis: Master thesis (including HD thesis)

  82. The Impact of Digital Technologies on Innovations in Retail Business Models

    David Prepletaný

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2013

    Student thesis: Master thesis (including HD thesis)

  83. 2012
  84. Destination Branding for Business Tourism Market – A case study of Domaine de Miravel

    Anca-Alexandra Buhus

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012

    Student thesis: Master thesis (including HD thesis)

  85. How managers decide how to segment their markets? Case study of the Danish and Estonian dairy industry

    Anni Viskus

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012

    Student thesis: Master thesis (including HD thesis)

  86. The Impact of Multiple Countries of Origin Image on Consumer Perception Concerning Hybrid Products

    Simona-Diana Saptebani

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012

    Student thesis: Master thesis (including HD thesis)

  87. The Internationalisation of Family Owned and Operated Firms

    Alex Rahbech

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012

    Student thesis: Master thesis (including HD thesis)

  88. 2011
  89. Creating Consumer-based Brand Equity in the Chinese Sports Shoes Market: Measurement, Challenges and Opportunities

    Wenbo Cui

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2011

    Student thesis: Master thesis (including HD thesis)

  90. 2009
  91. Product placement in a decision neuroscience perspective

    Louise Skafsgård Jeppesen, Sanne Poulsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2009

    Student thesis: Master thesis (including HD thesis)

  92. Take the Pepsi Challenge: En kvalitativ undersøgelse af Pepsi Colas positionering i forhold til Coca-Cola

    Anne Berthelsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2009

    Student thesis: Master thesis (including HD thesis)

  93. 2008
  94. Blue Ocean Strategy

    Michael Nørgård Christensen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2008

    Student thesis: Master thesis (including HD thesis)

  95. Comparison of corporate branding and experience economy

    Kenny Nielsen, Jørgen Sloth Christensen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2008

    Student thesis: Master thesis (including HD thesis)

  96. Customer Management of Relationships

    Rasmus Engbjerg Nielsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2008

    Student thesis: Master thesis (including HD thesis)

  97. Customer Relationship Management: Med fokus på beregning/vurdering af kundelivstidsværdi

    Kristian Gade Sørensen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2008

    Student thesis: Master thesis (including HD thesis)

  98. 2004
  99. Social Media Marketing benefits for businesses: Why and how should every business create and develop its Social Media Sites?

    Celine ARCA

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2004

    Student thesis: Master thesis (including HD thesis)