This master’s thesis investigates the different requirements for building an online community, centered around V-Tuber
model creation, using social media platforms. Throughout the research of this thesis, it was discovered that V-Tubers and their audience can be defined as a diffused audience, which can be described through the spectacle and performance
paradigm. Furthermore, two social media platforms, YouTube and Discord, were analysed through the honeycomb model of
social media in order to determine how well each platform facilitates the creation of an online community about V-Tuber
model creation. This thesis concludes that Discord is a preferable platform for the purpose of building an online community,
focused on V-Tuber model creation, and proposes a concept for how one can build this community through Discord.