Taking into account the important role of “sport for all” ideals in order to enhance social change in the Danish society, this thesis explores the power struggle over the fixation of the meaning of sport by GAME, a Danish NGO, and formal club associations. In addition, this research unfolds the meaning of the discourse articulated by GAME thought its playmakers words. In doing so, it employs a discourse theory and analysis by Ernesto Laclau and Chantal Mouffe. Therefore, this thesis takes on a post-structuralist assumption that we construct the world through the language by communicating with each other and it is for this reason that the reality is something that we self-experience. This study highlights how the playmakers construct a social reality through their understanding of their job. Specifically, this study succeeds in exploring and pointing out the discrepancies and similarities between the playmakers.