• Katarína Svocáková
  • Nikola Babjakova
4. semester, Turisme, Kandidat (Kandidatuddannelse)
The tourism industry has long been associated with the potential for social and economic development (Sutawa, 2012). The aim of this research is to study tourism social enterprises not only as a means of generating economic growth, but mainly focusing on the socio-cultural perspective, where social enterprises can actually address certain needs in their regions and communities. During the research process, the world pandemic caused by COVID-19 started, which has had a tremendous impact on the tourism industry as such. Thus, the research question was shaped in accordance with this disruption, focusing on exploring the social enterprises’ responses to this unfortunate event. The crisis has also impacted the data collection process, therefore fieldwork research is combined with secondary data and new ways of gathering data through digital infrastructure. To attain a comprehensive understanding from a different point of views, the in-depth interviews with 8 social enterprises in Bali have been carried out. The number of respondents might not be sufficient to make any generalizations, nevertheless, it served well the purpose of this study. The literature review is concerned with the concepts of tourism social enterprises, inclusive tourism, crisis management and resilience and scopes down the focus of this study on understanding the response of various actors. It is important to note, that this research focused on the situation in Indonesia at the beginning of raising cases of COVID-19 and crisis being in early stages. Moreover, it uncovers the gap within the research done on this topic so far. Finally, the conclusion and recommendations have been made. Yet, the authors provide suggestions on further research on tourism social enterprises’ survival during long-lasting crises, and how should be relevant stakeholders consulted. Distinct and new concepts have been identified by this research, hence there is a space for a further research study.
ID: 378372092