The urban, Chinese middle class consumers' perception of Denmark and Scandinavian design products
Studenteropgave: Speciale (inkl. HD afgangsprojekt)
- Lise Johansen
- Marlene Højstrup Jensen
4. semester, Culture, Communication & Globalisation, Kandidat (Kandidatuddannelse)
| Specialiseringsretning | China Area Studies |
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| Sprog | Engelsk |
| Udgivelsesdato | 30 maj 2019 |
| Antal sider | 113 |
| Emneord | China, consumers, urban middle class, Scandinavian design, nation image, Denmark, product purchase intention |
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