The Pepsi Paradox: Investigating the rivalry between Coca-Cola and Pepsi during the 1950s-80s through comparative analysis while incorporating semiotics and emotional branding theory
Studenteropgave: Kandidatspeciale og HD afgangsprojekt
- Steffen Berg Jensen
4. semester, International Virksomhedskommunikation (Engelsk), Kandidat (Kandidatuddannelse)
| Sprog | Engelsk |
|---|---|
| Udgivelsesdato | 2 jun. 2014 |
| Antal sider | 77 |
| Emneord | Branding, Advertising, Semiotics, Emotional Branding, Coca-Cola, Pepsi |
|---|