• Camilla Castella Sørensen
1. semester, Kommunikation, Kandidat (Kandidatuddannelse)
Keywords: digital scamming, sexting, mediapolis medialogics, mediatization, mediations, gender, male gaze, Qualitative studies, education, social systems, communications science.

This thesis is concerned about digital scamming or ’sexting’ (Ringrose) in a medialized context. The frame of the analysis is based on the mediapolis by Silverstone (2007). It seeks to investigate the youngsters understandings of placing responsibility in accordance to the sexting, and digital scamming, based on the related perceptions of the phenomenon in their life world.
This qualitative study leads the investigation over observing a classroom lesson relating sharing images, selfemployed questionnaires, and interviews.
In communications science discipline there is a practice of analyzing use of media, on behalf of the medialogics distance, trust, complicity/compliance and responsibility (Silverstone, 2007). Mediapolis also relates about the undeniable approach to act upon responsibility before the mediated. The approach of this thesis is therefore to analyze and understand the life world of the youngsters through the framing of mediapolis, but also seeking to create reflections in the mind of the youngsters on their mediations, with the aim to change their practice (or at least as a beginning their mindset) accordingly to mediapolis.
The study also finds that there are different expectations and “rules” for females and males. The girls are being judged if they don´t behave well (the way they are expected to do). As a result, the females becomes more concerned about their image and identity on SoMe (and online searching machines). Which seems to be a paradox of dimensions, in the view of the ‘sexting’ trend.
The target group of this investigation is aged 15 years – which accordingly to Danish law, also means that they have the rights to legally participating in sexual activities as adults. In all other aspect, they are minors. As for the youngsters these circumstances might lead to some confusions, as images mediated or shared with the content of minors of age, is still an illegal act. As though sexting has become a huge problem in Denmark. The fact that the amount of sexting is so widespread in Denmark (and all over the world), has led me to a wondering. How comes this phenomenon has exploded (as it has), and how comes that apparently nobody´s asking that question? Sharing images (nudes) of the friends or foes has nearly become a common online behavior.
On a structural level, some concerns in society has elevated. Parents are guided to warn their youngsters about their own intimacy, and that trusting, is not a thing, when things go online (because once it is there, it is out of your hands and control). Then again, that makes me even more worried. The digital media, as we will learn from this thesis, is forming an increasingly and seamlessly integrated part of the youngsters´ social life. How are they supposed to navigate in between to different social systems, as goes for the offline versus the online counterpublics (Warner, 2002). Stating that the theories of Habermas (1981), Goffman (2015) and Giddens (1994) are still in vigor, regarding how we (should) behave and interact in public places, be it to a stranger or to a friend. As I might have feared, this investigation also shows that the youngsters are likely to act different online with a lover set of morality and responsibility, than IRL. Furthermore, they have the perception of that as being the ‘nature of things’ in a digital social life. The distance of the media, makes them distance their behavior from them self, thinking of digital life as a second version of their lives, “where they are free to act without any consequences”. In theory, and reality, different structures will deconstruct or crash. Which of the social structure mentioned here, will take the lead of another?
Udgivelsesdato29 mar. 2018
Antal sider78
ID: 273056267