The project is based on a strategic approach, where strategic aspects of the company, such as product portfolio, market, sales and brand, sets the boundaries for the product development process. It is a goal throughout the project to have a realistic approach and to dive into the details of design and production of the specific product. The outcome of the process is the lamp “Out”, which is a lamp with several uses. The lamp encurrages spontaneous use and has a soft ambient light for a comfortable and cozy atmosphere.