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  1. Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

  2. Managing Social Worlds of the Marketing and Sales departments

    Brigita Holendová

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  3. The Effect of Greenwashing on Consumer Perception

    Amanda Juul Jensen, Oliver Frøkjær

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  4. thesis: How internationalisation impact on circular economy

    Jaspreet Kaur

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  5. The utilization of locational determinants as a means of segmentation

    Emil Parmo Hansen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  6. What marketing communication strategy can be implemented to promote plastic free produced biodynamic bananas in the current German market to generate awareness and increase the sales of this product?

    Daniel Jesus Aagaard Soto

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  7. When the church goes online: En kvantitativ undersøgelse af implikationerne ved online distribuering af gudstjenester i danske frikirker

    Silas Majgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  8. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  9. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  10. A study on consumer purchasing behavior in AN ONLINE buying Process

    Rana Naef Mohammed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  11. Building Brand Awareness through Social media: Juan Choconat study

    Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  12. Designing CRM retention strategies using Deep Learning Customer Churn Prediction model in a subscription-based company

    Jan Petr, Martin Bobula

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  13. HOW FIRM CAPABILITIES AFFECT VARIATION IN MOTIVATION FOR INTERNATIONALIZATION.

    Md Abu Sayeed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  14. How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study

    Anas Aziz

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  15. New trend in sustainability practices: Consumer attitude towards zero waste shops in Slovakia and determination of zero waste Target group.

    Matej Recka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  16. Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

    Anton Kukucka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  17. Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital

    Dominika Tyliszczak

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  18. Sustainable packaging and Purchasing Intention - Investigating willingness to purchase food in sustainable packaging

    Andrea Cikotic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  19. The impact of psychological factors in the sustainable fashion decision making process: a quantitative research on Danish and German consumers.

    Pascal Schurmann, Eileen Winterholt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  20. The impact of Standardization and Adaptation on the elements of the value proposition block of the business model canvas used by companies.

    Raymond Kassah

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  21. The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process

    Polina Krasimirova Ortova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  22. The Influence of Cultural on Female Consumption Behaviour for Fashion Apparel: A Comparison between South Africa and Sweden

    Thomas Jack McNee Tait

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  23. Typology of Circular Economy Models and Competitive Advantages: A case of Apparel Multinationals

    Syed Ahmed Tajuddin

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  24. Brand Avoidance and the Big Five personality traits

    Dominik Remetei

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  25. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  26. Consumers' perception and attitude towards chatbots' adoption. A focus on the Italian market.

    Edmondo Candela

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  27. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  28. Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn

    Denislav Petkov Hadzhiminev

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  29. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  30. How can big data affect uncertainty in strategic decision-making?

    Joao Henrique Morais Janeiro

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  31. How can higher education institutions attract more students from the Czech Republic and Denmark to participate in an international mobility using social media marketing activities?

    Katerina Chmelarova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  32. RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS

    Kristine Kaulina, Girts Kaulins

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  33. SMEs Internationalization Barriers:An exploration on Internet-based Internationalization

    Zoi Markella Vlastou, Nida Puodziukynaite, Vasiliki Ntokopoulou

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  34. The implementation of Internal Marketing in the multinational enterprises, in the perspective of the Romanian culture

    Stefan-Octavian Vezeanu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  35. Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?

    Martyna Elzbieta Telega

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  36. A Study on Western Companies in the Chinese Automotive Market in Relation to Branding

    Benjamin Fensholt, Seid Viso

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  37. Consumer switching intention: a study of the Bulgarian electricity market

    Slavena Plamenova Bakardzhieva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  38. Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

    Jana Mancikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  39. IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.

    Aitana Fernandez Escobar

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  40. IM_thesis_RodolpheHELDERWERDT: The attitude of Generation Y regarding the green washing in the food industry

    Rodolphe Helderwerdt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  41. Marketing mix diversification in Retail: The case of Sim Delice in Cameroon

    Belinda Abeck Kiyoh

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  42. Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market

    Lubomira Zavodnikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  43. Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers

    Mads Jonas Birkbak Thomsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  44. Rebranding a growing outsourcing company from emerging market as a global marketing strategy: the case of Imperia Mobile

    Dimitar Dimov Dimov

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  45. Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers

    Alina Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  46. “Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore

    Rolandas Salciunas

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  47. Value Co-creation: The perspective of Securitas Direct

    Gonçalo André Fernandes Paulos

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  48. Who is next to you in line? Towards a typology of Swedish grocery consumers

    Nadia Aspen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  49. Analyzing Preferences with Consumer Neuroscience

    Libor Dolezel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  50. For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users

    Asbjørn Ringgren Larsen, Lucie Rezackova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  51. Global recruitment: the case of Aalborg University

    Migle Narbutaite

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

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