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  1. Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

  2. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  3. A smart practice case study on storytelling as a branding tool for fashion brands on social media

    Annabella Szabó, Nadja Kruse

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  4. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  5. Building Brand Awareness through Social media: Juan Choconat study

    Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  6. New trend in sustainability practices: Consumer attitude towards zero waste shops in Slovakia and determination of zero waste Target group.

    Matej Recka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  7. Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital

    Dominika Tyliszczak

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  8. The Challenge of Attracting Forthcoming Graduates - A Discrete Choice Experiment on the Effect of Employer Branding on Application Intentions

    Trine Reinholt Andersen, Maria Andreasen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  9. The impact of Standardization and Adaptation on the elements of the value proposition block of the business model canvas used by companies.

    Raymond Kassah

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  10. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  11. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

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