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  1. Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat
  2. Brand Loyalty within the Fashion Industry: A quantitative study on Generation Y and Generation Z consumers in Denmark

    Andrei Alexandru Apolozan, Annika Karola Lauer

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  3. Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  4. When the church goes online: En kvantitativ undersøgelse af implikationerne ved online distribuering af gudstjenester i danske frikirker

    Silas Majgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  5. An exploration of the impact of omnichannel integration on the consumer decision journey and its effect on brand equity of luxury brands with the use of online touchpoints.

    Martin Dannervig Højbjerg, Mikkel Dannervig Højbjerg

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  6. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  7. A smart practice case study on storytelling as a branding tool for fashion brands on social media

    Annabella Szabó, Nadja Kruse

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  8. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  9. A study on consumer purchasing behavior in AN ONLINE buying Process

    Rana Naef Mohammed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  10. Building Brand Awareness through Social media: Juan Choconat study

    Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  11. How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study

    Anas Aziz

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  12. Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

    Anton Kukucka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  13. Sustainable packaging and Purchasing Intention - Investigating willingness to purchase food in sustainable packaging

    Andrea Cikotic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  14. The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process

    Polina Krasimirova Ortova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  15. Brand Avoidance and the Big Five personality traits

    Dominik Remetei

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  16. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  17. Consumers' perception and attitude towards chatbots' adoption. A focus on the Italian market.

    Edmondo Candela

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  18. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  19. Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn

    Denislav Petkov Hadzhiminev

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  20. How can big data affect uncertainty in strategic decision-making?

    Joao Henrique Morais Janeiro

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  21. How can higher education institutions attract more students from the Czech Republic and Denmark to participate in an international mobility using social media marketing activities?

    Katerina Chmelarova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  22. RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS

    Kristine Kaulina, Girts Kaulins

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  23. Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?

    Martyna Elzbieta Telega

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  24. A smart practice case study on persuasive sustainable fashion communication - Mastering Better World Fashion´s communication challenge

    Carolin Engelke, Anika Spindelmann

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  25. Consumer switching intention: a study of the Bulgarian electricity market

    Slavena Plamenova Bakardzhieva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  26. Healthcare going Online: Extending the Technology Acceptance Model for the Examination of German Seniors’ E-commerce Adoption

    Mirjam Kirsten

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  27. IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.

    Aitana Fernandez Escobar

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  28. IM_thesis_RodolpheHELDERWERDT: The attitude of Generation Y regarding the green washing in the food industry

    Rodolphe Helderwerdt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  29. Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market

    Lubomira Zavodnikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  30. Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers

    Mads Jonas Birkbak Thomsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  31. Rebranding a growing outsourcing company from emerging market as a global marketing strategy: the case of Imperia Mobile

    Dimitar Dimov Dimov

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  32. Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers

    Alina Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  33. The rise of consumer-facing technology in physical retail stores: An International Exploratory Study Between Portugal and the United Kingdom

    Ana Teresa Veiga Moreira de Paiva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  34. Value Co-creation: The perspective of Securitas Direct

    Gonçalo André Fernandes Paulos

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  35. Who is next to you in line? Towards a typology of Swedish grocery consumers

    Nadia Aspen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  36. Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages

    Daniel Bækgaard Skeie, Tim Dych Olsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  37. For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users

    Asbjørn Ringgren Larsen, Lucie Rezackova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  38. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  39. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  40. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  41. De kinesiske studerende i Aalborg og adfærd op til valg af udenlandsk universitet - Et empirisk studie

    David Lam, Hoan van Doan

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  42. Neutralization theory: A tool to understanding consumer (un)ethical behavior

    Domantas Gervinskas, Raul Bogdan Caciora, Yousif Abdul Hameed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  43. What impacts does the sales promotion instrument have on German consumers' behaviour?

    Niklas Maximilian Geisler

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  44. B2B on Facebook?

    Pavla Schlägerová, Henriette Diget Jakobsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  45. Ethics and Manipulative Marketing - an empirical analysis of the Danish Competition and Consumer Authority and Danish Marketing Policies

    Louise Christensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  46. The Moral Discource - A Critical and Emperical Investigation of its Impact on Consumer Behaviour

    Tina Karstenskov Nielsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  47. Public Health Branding: The international perspective

    Inge Kjærgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  48. The Impact of Digital Technologies on Innovations in Retail Business Models

    David Prepletaný

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  49. Destination Branding for Business Tourism Market – A case study of Domaine de Miravel

    Anca-Alexandra Buhus

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  50. Social Media Marketing benefits for businesses: Why and how should every business create and develop its Social Media Sites?

    Celine ARCA

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2004

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  51. Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat
  52. The Disruptive Effects of AI on Business Models in Legal Industry

    Olga Sitinska, Peter Kjeldal Christensen

    Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat , (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

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