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  1. Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat
  2. Brand Avoidance and the Big Five personality traits

    Dominik Remetei

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  3. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  4. How can big data affect uncertainty in strategic decision-making?

    Joao Henrique Morais Janeiro

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  5. Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?

    Martyna Elzbieta Telega

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  6. A Study on Western Companies in the Chinese Automotive Market in Relation to Branding

    Benjamin Fensholt, Seid Viso

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  7. IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.

    Aitana Fernandez Escobar

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  8. Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers

    Mads Jonas Birkbak Thomsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  9. Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers

    Alina Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  10. For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users

    Asbjørn Ringgren Larsen, Lucie Rezackova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  11. Global recruitment: the case of Aalborg University

    Migle Narbutaite

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  12. How does brand image and country of origin affect consumer’s decision making process

    Paul-Bogdan Radu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  13. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  14. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  15. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  16. Corporate Reputation of T-Systems Slovakia: An Empirical Test of a Model Measuring Corporate Reputation from the Perspective of the Local Community

    Daniel Konecny

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  17. The Internationalization Process of Estonian Software Companies

    Heiki Koppelmann

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  18. The digital mindset: A theoretical discussion

    Fruzsina Vivienne Benke

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  19. How managers decide how to segment their markets? Case study of the Danish and Estonian dairy industry

    Anni Viskus

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  20. The Impact of Multiple Countries of Origin Image on Consumer Perception Concerning Hybrid Products

    Simona-Diana Saptebani

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  21. Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat
  22. Challenges and Opportunities for Chinese Manufacturing SMEs and Danish Mechanical Engineering Servicing SMEs in the Time of COVID-19

    Renmin Lyu

    Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat , (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  23. CHALLENGES OF UK SMEs EXPORTING TO THE EUROPEAN MARKETS IN THE POST-BREXIT PERIOD: INSIGHTS FROM THE AUTOMOTIVE MANUFACTURING AND FOOD PRODUCTION SECTORS

    Daniel Hrtan

    Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat , (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Master afgangsprojekt

  24. Consumer expectations in relation to the use of physical and online channels for fashion goods post COVID-19 - A comparative study between Denmark and Spain

    Anne Katrine Lunde Havgaard, Signe Vinther Olesen, Joana Macieira De Amorim Lopes

    Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat , (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Master afgangsprojekt

  25. Impact of Automation in Platform Business for Sustainable Performance

    Rheenzin Dolma Moktan, Puja Khatri K C

    Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat , (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  26. Why did large western MNEs fail in China - A case study of Amazon's partial exit of the Chinese market

    Yixuan An, Youjing Zhu

    Erhvervsøkonomi (International Virksomhedsøkonomi) (cand.merc.), Kandidat , (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

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