Pre – trip planning and decision making process: Case of AirBnB

Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  • Karolina Fetingyte
4. semester, Kultur, kommunikation og globalisering, kandidat (Kandidatuddannelse)
The objective of the study is to explore and understand how tourists acquire
knowledge in pre-trip planning stage in order to book an accommodation through AirBnB
and what kind of influence it gives to their decision making process. Therefore, the purpose
of this study is exploratory and designed to investigate and generate a new level of
understanding about relatively new phenomenon.
Udgivelsesdato31 maj 2016
Antal sider46
ID: 234420834