Neutralization theory: A tool to understanding consumer (un)ethical behavior

Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  • Domantas Gervinskas
  • Raul Bogdan Caciora
  • Yousif Abdul Hameed
4. semester, Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat (Kandidatuddannelse)
Neutralization techniques have been verified if can explain the gap between intentions and behavior of Danish consumers when it comes to buying ethically made textile and clothing products
SprogEngelsk
Udgivelsesdato9 jun. 2015
Antal sider135
ID: 213874315