The site of the project is Musicon, an old concrete factory area in the southern part of Roskilde, positioned next to the Holbæk Motorway and the Roskilde Festival area. The site is in the process of being transformed from industrial site into a new creative city part. The project concentrates on existing challenges concerning urban transformation and the experience economy’s impact on urban planning, where local citizens and stakeholders become coplayers in the planning process and the individualistic user’s perspective on the city cause demands for added value through interaction and experiences in the urban fi eld. In response the project proposes a strategic approach to the design of a new urban fl owspace as a backbone of the area. Creating a generator for a process which adapts to the conditions of the development, and responds to the basis of potential users, ensuring a fl exible future development of Musicon.