Media, through its discourse has the power to create meaning and thus shape the perception of the issues it chooses to portray. Therefore, analysing the display of the competing interpretations on a particular subject should be an important aspect of academic research in order to balance the uneven distribution of power between discourse producers and its consumers. Moreover, it will lead to a better understanding of how discourse is intentionally shaped and its implications on the generation of widely accessible meaning which can potentially influence the minds of a global audience.