This business feasibility study seeks to measure the stress patients experience at veterinary practices such as Odder veterinary clinic, who has been a collaborative and essential partner for this study. Furthermore, it aims to provide a procedure that can help veterinary clinics optimise their infrastructure and reduce stress for their patients, as well as being a potentially viable business model. The study focuses on dogs and the stress they are exposed to during appointments at veterinary practices. This study is vital because there is a distinct lack of current and contemporary knowledge in this field and in the particular context of veterinary practices. Furthermore, the empiricism gathered highlighted that the stress patients are exposed to is a business-wide problem. The subjects were equipped with a Polar H10 Heart rate monitor and wore it for 10-30 minutes, depending on the length of their appointment. The experiment results showed that all the subjects were exposed to stress. This is evident from their increased Heart rate and decreased heart rate variability compared to their respective relaxed and active baselines that were recorded. Observations of the subject's behaviour were correlated with the data to ensure the validity of the results, and the results were validated by a veterinary nurse.