This project is concerning matchmoving and architectural visualizations. It attempts to determine how matchmoving can be presented to the architectural visualization industry, as an addition to contemporary industry visualization methods of 3D still images and 3D animations. Through analysis of the history and technique of matchmoving, the purpose and history of architectural visualizations in the industry, the concept of Faction, film techniques and interviews with architectural visualization companies, a design was constructed to test the use of matchmoving as an architectural visualization for sales purposes. The product was a short film that matchmoved a 3D building onto real footage, attempting to convey as realistic a mood as possible, through aiming for a high degree of verisimilitude. The test showed, from expert respondents, that the current architectural visualization industry is not yet ready to accept the project film as a valid addition to contemporary visualization methods for the purpose of sales. But the test also strongly indicated that matchmoving could instead be used to convey a sense of the building’s physical presence in the scene, rather than a realistic mood, or attempt to convey a redefined and more visually pleasing version of a realistic mood.