Manage the Adoption of CRM Technologies: An exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study: n exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study
Studenteropgave: Kandidatspeciale og HD afgangsprojekt
- Stephan Laugmann Larsen
- Rasmus Sangild Kjærsgaard
4. semester, Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat (Kandidatuddannelse)
| Sprog | Engelsk |
|---|---|
| Udgivelsesdato | 2 jun. 2021 |
| Antal sider | 122 |
| Emneord | Customer Relationship Management (CRM), Technology acceptance, CRM implementation, Technological change, Sales representatives |
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