Paradiso di Frassina, Montalcino, Tuscany: vines
have ears and a taste for Mozart’s best symphonies.
Tavernelle, Tuscany, same owner. It
is where a new, unmatched winery blooms
embracing a commercial, social and an artistic
dimension. The concept of diffusing music
through speakers is maintained and surpassed
by the introduction of a Music Hall within the
winery that claims to be a prototype for a better
development of a stimulating “Architecture of
wine”. Live music does not only reach the ears
of music and wine lovers as they visit the winery;
it also knocks on the wooden frames of the
oaks, conferring to every drop of wine a musical
note to compose a melody that can be heard,
smelled and tasted in the glass of wine.
Architecture plunges the visitor into the experience
of the senses along the visit. Tectonics
shapes the ambiances of the place, enriching
the architectural promenade. The project aims
for being counted in the restricted circle of wineries
designed with rationality and the right hint
of flair in the era of “Architainment”, respecting
and exalting the historical and cultural heritage
of a millennial ritual rooted in its terroir.