Identity Formation in Destination Branding - a perspective on Aalborg

Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  • Andreas Thestrup Østergaard
  • Christoffer Madsen
4. semester, Kultur, kommunikation og globalisering, kandidat (Kandidatuddannelse)
A study concerned with the identity formation of Aalborg created through VisitAalborg from a marketing perspective, complimented by an analysis of outbound tourism in China on how to attract young Chinese tourists to Aalborg through the use of social media.
Udgivelsesdato31 maj 2018
Antal sider121
ID: 280192786