Green Marketing: A case study of British Airways
Studenteropgave: Kandidatspeciale og HD afgangsprojekt
- Daniel Szuster
10. semester, Culture, Communication and Globalization. English (Kandidatuddannelse)
This thesis deals with British Airways’ green initiative of carbon offsetting in connection with attracting British consumers.
| Sprog | Engelsk |
|---|---|
| Udgivelsesdato | 2008 |
| Antal sider | 56 |
| Udgivende institution | Internationale studier |
| Emneord | Carbon Offsetting |
|---|