Green Marketing: A case study of British Airways

Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  • Daniel Szuster
This thesis deals with British Airways’ green initiative of carbon offsetting in connection with attracting British consumers.
SprogEngelsk
Udgivelsesdato2008
Antal sider56
Udgivende institutionInternationale studier
ID: 13767975